How do you go about improving on-page SEO? Working at improving on-page SEO is not too difficult if you know what you need to do.
If you have already done the basic SEO steps after first creating a list of keywords, you can work at further improving on-page SEO in the following ways:
Working with your list of keywords next to you, add:
title tags to the navigation tabs on your site
(done in the menu if your site is a WordPress-powered site)
links to some of the phrases in your text content
(link them to other pages on your site, that have related content – in other words, add internal links)
title tags to those phrases/links.
After first re-saving your site’s images with new file names – eg nahoon-beach-in-east-london.jpeg rather than beach234.jpeg – re-add the images to the site, and add image title tags and image alt tags to them, and give them captions – or at the very least instead of captions, write a description of the photo just above or below it.
Also, if you have an image right at the top of the main content area on a page, consider moving it down a little, so that the first thing beneath the title of article on that page is two to five lines of text, rather.
Is your website page taking a long time to open?
If your site is slow to load (the page takes a long time before you can see everything on it), consider first re-sizing your images too, before you give them new file names ahead of re-adding them to a website page. Re sizing your images using an image editing program doesn’t mean that your images have to appear smaller on the page than they used to, it’s just that you don’t need an image that has a true size of 2 or 3 times larger than your average computer or laptop screen if it only needs to appear as half or even only one third of your screen. Re-size the images first eg if they are taking up only half or one third of your screen (half or one third of your website page) they don’t need to be 1 000 pixels wide. Reduce the pixels to about 500 pixels or 600 pixels wide, or even to only 300 pixels. Although depending on the actual clarity needed, a dpi of only 72 for website use is fine in many cases. If you don’t have an image editing program like PhotoShop, you can find a good free image editing program or two online, like IrfanView, that you can download and use to re-size your images.
Conclusion
Improving on-page SEO can be done over time, in little steps or stages, one website page at a time, but do try and do it if you are trying to achieve better natural search result positions for the targeted phrases on your site.
© Copyright Teresa Schultz 2013
